Every day Farmer Reuben meets someone new who’s just discovering our General Store. They stop in for sourdough bread, a hot lunch, or a fresh pastry — and their eyes light up when they realize they’ve finally found a place that doesn’t compromise on clean, local food.

That moment matters. Because Willow Haven General Store isn’t meant to be just another shop. We’re building a place where families can eat without second-guessing labels… where neighbors gather around coffee and conversation… where choosing food that heals is the easy choice.

But here’s the challenge: right now, Reuben and Wray are spending too much time washing dishes and mopping floors when what they really need to be doing is growing the store into the vision we all share — a trusted local food hub for our community.

That’s why we’re hiring.

About the Job

• Greet customers and help them discover food they can trust.
• Support the kitchen and bakery so meals and pastries keep flowing.
• Keep the store welcoming, clean, and running smoothly behind the scenes.

Why Work at Willow Haven Farm General Store?

• Make it easier for families to eat healthier, local, and organic food.
• Be part of a positive, family-oriented environment.
• Enjoy flexible scheduling that fits real life.
• Receive discounts on the same clean, local foods you’re helping others discover.

You don’t need retail experience. What matters most is a strong work ethic, a smile, and the desire to help people make better food choices.

Imagine This

Picture yourself at the end of a shift — tired but satisfied — knowing you helped neighbors find real food they can trust. Knowing you played a role in building a store that puts community and uncompromising food first.

That’s what this job is about.

If this sounds like the kind of work you’d love to be part of, here are the full details:

Job Description: Customer Service Assistant – Organic Grocery Store

Location: Willow Haven Farm General Store, Breinigsville, PA
Type: Part-Time or Full-Time | Hourly based on experience

About Us
Willow Haven Farm General Store is a local, family-run organic grocery and wellness shop dedicated to wholesome food, sustainable living, and community connection. We carry fresh organic produce, pastured meats, local artisan goods, natural wellness products, with a bakery/café and more—all sourced with care.

Responsibilities

• Greet customers and provide helpful, friendly service

• Answer product questions and share information about natural/organic goods

• Operate POS system accurately and efficiently

• Restock shelves and maintain a clean, organized retail space

• Assist with store upkeep, receiving deliveries, and merchandising

• Support fellow team members in daily store operations

• Support kitchen staff with prepping, cleaning, and some light cooking

Qualifications

• Positive, outgoing personality and strong communication skills

• Interest in organic food, wellness, and sustainable products

• Dependable, punctual, and detail-oriented

• Ability to stand, bend, and lift up to 30 lbs throughout shift

• Previous retail or food service experience a plus, but not required

What We Offer

• Tuesday thru Saturday; 5–6 hours per day

• Employee discounts on farm-fresh and organic goods

• Supportive, team-oriented environment

• Opportunity to grow with a mission-driven local business

To Apply
Send a brief cover note telling us why you’re a great fit. Email resume to us. 

Tip: When you take the first step, you’ll quickly see whether this is the right fit for you.

Now it’s your turn to hear directly from Farmer Reuben.

Reuben’s excellent presentation on his recent live Zoom call with farm members received overwhelming support and immediate donations to the crowdfunding campaign.

He shares the inspiring story of how Willow Haven Farm has grown from a small, organic vegetable farm into a thriving organic haven for families who eat healthy and prioritize local food.

Discover exciting plans for the upcoming Willow Haven Farm General Store, where our goal is to make it easier for local families to get the food, connection and education they need to live a healthy, sustainable life in the Lehigh Valley.

In this Zoom Call recording, you’ll learn:

Introduction to Willow Haven Farm

• Reuben’s journey as the founder of Willow Haven Farm along with his wife, Tessa.
• Evolution of the farm from humble beginnings to its current scale.

Exciting Farm Events

• Celebrating recent births on the farm and the sense of community they bring.

Vision for the Willow Haven Farm General Store

• Insight into the General Store concept as a community hub for local, organic products.
• How the General Store enhances customer engagement and supports local producers.

Supporting Healthy Eating and Education

• Farm’s mission to provide high-quality, organic food and support individuals on their healthy food journey.
• Educational initiatives like classes and workshops offered to empower the community.

 Transition to Brick-and-Mortar Store

• Motivation behind transitioning from online sales to a physical store for better customer experience.
• Plans to expand offerings and hospitality through the General Store.

Details About the General Store

• Overview of planned offerings, including meats, vegetables, bakery products, and a coffee shop.
• Features like a children’s play area to enhance the customer experience.

Crowdfunding Campaign and Donation Incentives

• Explanation of the GiveSendGo crowdfunding campaign and donation tiers.
• Incentives offered to contributors, emphasizing community support.

Challenges and Infrastructure Plans

• Addressing regulatory challenges and plans for upgrading water and electric systems.
• Purchasing inventory and preparing the store for opening.

Call to Action and Community Engagement

• Encouraging viewers to support the project by donating and spreading the word.
• Highlighting the impact of community support on building a resilient local food economy.

Q&A Session and Future Plans

• Answering common questions about campaign duration, store hours, and future developments.
• Sharing insights into the farm’s commitment to serving and engaging the local community.

 Closing Remarks

• Expressing gratitude for participants’ time and support.
• Announcement of plans to share the recording for wider engagement and awareness.

Ready to support our cause?

Visit our crowdfunding page on GiveSendGo to contribute and learn more about the Willow Haven Farm General Store: Willow Haven Farm’s Crowd Funding Campaign

By donating, you’ll help us create a space where everyone can access high-quality, locally sourced products and build connections within our community. As a token of our appreciation, donors receive exclusive perks!

Watch our progress: Willow Haven Farm General Store Website

As Always…

We support your desire to have a good, healthy way of life and food on your table that supports that goal.

We’ll keep farming for you!

Reuben and Tessa DeMaster
Willow Haven Farm